Creating an action plan to take your product to market can be overwhelming. There are many factors involved that all need to be taken into account to have a successful product launch. Each product, service, and business is going to require a different model with a different target market and different launch strategy. Having a category management process, range plan and line plan are going to streamline your approach and give you the successful launch you are looking for. Here is a breakdown of these three processes that will help you create a plan for your product.
Category Management Process
Category management process is a great place to start when deciding to launch a new product. This process involves reviewing your product category, evaluating where your product will fit into the space and then evaluating your target market. Having a solid understanding of your target market will help you create a product and marketing strategy that will sell your product most effectively. once this strategy has been implemented and evaluation is going to prepare you for future product releases and help you improve your process
A range plan is vital for creating long-term goals for your company and future product lines. Creating a road map for where you want your product to go, how you want it to develop, future SKU’s and product price points are all factors to take into account when creating a range plan. This long-term plan can help give you an overall outlook for future development and see where your company and product line should go in the future.
Creating a line plan is going to be the plan put in place for the immediate action for your product release. A line plan calculates your production plan with targets set for production and completion of product to have it ready for market. A line plan is going to streamline your production process ensuring the product is ready for the market in a timely manner.
This three-step method of having a category management process, range plan and line plan are going to simultaneously work together to create the perfect plan to launch your product to market and have a successful product release. Having a professional work with you and your company to create these plans are going to all work towards creating not only an immediate result in launching individual products but in creating a successful future for your company going forward.